✅Trusted by 721+ brands with 2738+ creator sign ups
Hi, I'm Emma!
The AI Talent Agent for Creators
No contract required
Founded by Grace Beverley
Born out of her own frustration for the industry Grace teamed up with seasoned entrepreneurs to build Retrograde.
$2m raised from top investors
Backed by Europe's most active VC firm along with top entrepreneurs from Wayflyer, Ceartas and more.
Written about worldwide
Retrograde has been written about in Vogue Business, The Information, The UK Times & many many more top publications.
Loved by creators
Creators make more money with Retrograde and spend less time on back and forth over deals with their agent.
The Problem
Traditional Agents Cost You BigMost agents take 20% of your earnings. On a $10K deal, that's $2,000 gone. And those "small" fees? They add up fast.
Human Error Costs OpportunitiesAgents make mistakes, miss emails, and drop balls. That urgent brand deal? Lost because someone "didn't see the message".
You're Getting LowballedWithout real market data, you're negotiating blind. That $5K offer? Other creators are getting $15K for the same work.
Agents Sleep, Deals Don'tNights, weekends, holidays - brands reach out 24/7. But your agent? They'll "handle it Monday morning".- Not Another DashboardTired of juggling 10 different tools and platforms? Most agents force you into yet another complicated system to manage.
Our Solution
- AI-Powered Deal MatchingThink ChatGPT for brand deals. Our AI analyzes your content and instantly matches you with brands that perfectly align with your style.
Only 10% CommissionWhile traditional agents take 20%+, we keep it at 10%. Our AI efficiency means you keep more of what you earn and 0 upfront costs - we only get paid when you do!
Real-Time Rate IntelligenceOur AI analyzes thousands of creator deals in real-time to ensure you're always getting top market rates for your work.
24/7 ResponsesOur AI never sleeps, never misses a message. Get instant, professional responses to brand inquiries at any hour.- Just Chat With Your AI AgentNo complex dashboards or new systems to learn. Simply chat with your AI agent like you would with a friend.
How Emma Manages Your Brand Deals
Everything You Get From An Agency, But With The Speed & Efficiency Of AI.
Put Emma's Email In Your Bio
Every creator gets a personalised email address when they sign up. All you have to do is put that email address in your bio and Emma starts working.
Emma Manages Your Inbox & Negotiates
Emma checks every email, never forgets to respond & always follows up. No more deals slipping through the cracks. With real time rate benchmarks based on thousands of creators we always get you the best rate.
Emma Outreaches To New Brands & Builds Relationships
Emma pitches you to new brands every day. Nurturing opportunities for you, turning gifting opps and event invites into paid deals.
Emma Handles All The Boring (But Important) Stuff
Based on the best talent agencies in the world, your AI Talent Agent handles all the boring (but important) stuff. Creative briefing, reviewing & negotiating contracts, back & forth on content approvals, invoicing & chasing for payments.
Emma Sends Text Updates To Keep You In The Loop
Stay in the loop with instant text notifications. With just one click, you can accept or reject a deal, ensuring you never miss an opportunity.
A Full Talent Agency In Your Pocket
Every creator deserves a world class agent.
Never miss an update
Stay in the loop with text updates—no need to dig through emails or deal with clunky software. Emma's got you covered with all the key updates!
One click brand deals
You can easily review, accept, or reject brand deals with just one click, making the process quick and hassle-free while staying in control!
Got a question? Just ask
Chat with Emma just like you would with a friend. Available 24/7 to answer any questions about your deals. No calls, no emails, just text.
See Emma in action
You can watch Emma work in real time, seeing every email sent, every negotiation, and every interaction all within the app!
Why Creators Love Retrograde
More brand deals, less work.
Email Management
Your AI Talent Agent reads every email and responds to opportunities.
Contract Review
Full legal review, negotiation of terms & summary of every contract before you sign. No more surprises.
Brand Outreach
AI algorithm detects brands that sponsor creators like you, that match your audience, and pitches you to them.
Negotiation
Expert AI-driven negotiation ensures you get the best rates and terms for every deal.
Content Approvals
Streamlined process for sharing content drafts and getting brand feedback.
Go Live Reminders
Automated reminders to ensure you meet brand deadlines and keep your content calendar on track.
Invoicing & Payments
Automatic invoicing with payment tracking and follow-ups for overdue accounts.
Full Visibility & Control
Nothing is declined or approved without your knowledge and everything is in your hands.
24/7 Availability
Your AI agent never sleeps, ensuring you never miss an opportunity.
Gifting & Events
Manage brand-sponsored gifts and event invitations seamlessly.
Lower Fees
Our AI-driven approach reduces overhead costs, allowing us to charge lower fees than traditional agencies.
Human Touch
AI-powered with a personal touch, ensuring smart automation without losing the human element.
Why We Started Retrograde
We were sick of creators being let down.
It all started with one lost brand deal.
Retrograde was born from an expensive mistake. Jake's friend lost a $50,000 brand deal. Why? Because their talent agent forgot to reply to an email. It was with a huge global brand. Even though the creator asked them to reply. Crickets...
High Commission Rates
Traditional agents take 15-20% of your earnings, which can significantly cut into your profits, especially for smaller creators.
Slow Response Times
Traditional agents often take days to respond to brand inquiries, causing you to miss time-sensitive opportunities.
Limited Transparency
No visibility into your inbox or the status of negotiations, leaving you in the dark about potential opportunities.
Payment Delays
Brands and agencies often delay payments, with agents rarely following up consistently on your behalf.
One of Many Clients
Traditional agencies manage dozens or hundreds of creators, meaning your account rarely gets the attention it deserves.
Unfair Rates
Without proper representation and negotiation, creators often accept deals far below their true market value.
Don't take our word for it.
Here's what people have been saying about Retrograde.
"Grace Beverley's Retrograde launches AI Autopilot for content creators"
"Retrograde Wants to Replace Influencer Talent Managers with AI: It Just Raised $2M to Get Started"
"Tala Founder is Part of Trio Aiming to Reshape Influencer Industry with Retrograde AI Launch"
"I joined Retrograde back in October 2024 and since then they've secured partnerships for me with many worldwide brands. I've worked with a couple of other talent agencies previously who haven't shown anywhere near the same level of commitment & support."
Lizzy Parkin
363k followers
"The peace of mind that comes with knowing my business is in good hands with Retrograde is honestly unmatched. I'm getting paid better rates and because my agent is AI, I can chat to her literally anytime — the dream! "
Ellen Miller
76K followers
"Retrograde has been perfect for my career & lifestyle. As a travel content creator who is constantly in different time zones & countries, it is amazing to have an agent who responds instantly at any time. I’ve had my biggest brand deals to date working with Retrograde with peace of mind knowing everything will be sorted for me. So I can carry on strutting the globe & doing what I love… making content."
Daisy Dyke
213K followers
FAQ
Retrograde is best suited for content creators who earn most of their income from brand deals and sponsorships and are in the USA, the UK, or Europe.
Retrograde only charges a 10% commission on brand deals compared to the 20%+ charged by traditional agencies. No contracts, no hidden fees, no surprises, and we only get paid when you do.
Yes! Retrograde can work alongside your existing agent. There's no contract required—just sign up on our website, follow the steps, and Emma, your AI talent agent, will start working right away!
Yes, our human support team is always available to help with complex issues or questions.
Retrograde will pay you into a bank account of your specification once we receive payment from the brand.
